TikTok has announced an update to its premium ad placement option: Pulse ads. These ads ensure that a brand's promotions appear adjacent to some of the most popular content from premium publishers and creators. Pulse advertisers will have more publisher content to place their ads alongside, with TikTok signing Paramount Global and the NHL to its suite of placements. When ads are served next to trending content, viewers see the ad as more relevant and more favorable, driving higher purchase intent (+9%).
Paramount Global merged with Skydance and revealed a new logo that combines Paramount's mountain motif and stars with a Skydance-like serif wordmark. Resembling a logo from finance and consulting rather than entertainment, the new design may be temporary, following a trend seen with Warner Bros. and Discovery's post-merger visual identity shifts.